It's not just a Bag, but a New Experience • Designed to reinvent your wardrobe • This bag is endless • Where innovation meets elegance • A clever twist on the classic handbag • A simple idea that changes everything • A handbag unlike anything you've seen before • The only bag you'll want to wear every day
How it works
The Color-Changing Bag by Julie Doo consists of a Base Bag and an endless collection of interchangeable DRESSings in a variety of colors, letting you create a new look whenever you feel like it
Questions and Answers
If you can’t find the answer to your question here, please contact us using this form. We’re happy to help!
DRESSing is a detachable cover that lets you change your Bag’s color. Each DRESSing is a new color and a new look for your Bag. DRESSing attaches to the Bag with a magnetic attachment system, allowing you to switch covers in seconds. Simply detach one DRESSing and attach another—and your Bag instantly gets a whole new look.
Every DRESSing that changes the color of your Bag is handmade in our shop in New York City using soft-touch microfiber eco-leather on the front and velvety eco-suede on the back. Carefully crafted and finished by hand, each DRESSing is designed to add a unique touch of color and personality to your bag.
Yes. Refer 3 friends who purchase any Set through your personal link, and earn your next DRESSing. Sharing your personal link is easier than ever. Just ask your friend to tap the logo on your DRESSing with their phone. All your DRESSings have your personal link built in near the logo. Share. Tap. Earn.
The Color-Changing Bag sets are custom-made by hand, and we begin making them once you purchase. That’s why we call it a PRE-order. Please allow 1–8 weeks for production, depending on the colors available and the number of DRESSings you selected.
DRESSing is a detachable cover that lets you change your Bag’s color. Each DRESSing is a new color and a new look for your Bag. DRESSing attaches to the Bag with a magnetic attachment system, allowing you to switch covers in seconds. Simply detach one DRESSing and attach another—and your Bag instantly gets a whole new look.
Every DRESSing that changes the color of your Bag is handmade in our shop in New York City using soft-touch microfiber eco-leather on the front and velvety eco-suede on the back. Carefully crafted and finished by hand, each DRESSing is designed to add a unique touch of color and personality to your bag.
Yes. Refer 3 friends who purchase any Set through your personal link, and earn your next DRESSing. Sharing your personal link is easier than ever. Just ask your friend to tap the logo on your DRESSing with their phone. All your DRESSings have your personal link built in near the logo. Share. Tap. Earn.
The Color-Changing Bag sets are custom-made by hand, and we begin making them once you purchase. That’s why we call it a PRE-order. Please allow 1–8 weeks for production, depending on the colors available and the number of DRESSings you selected.
two Sizes
The Color-Changing Bag comes in two sizes: Medium and Large. Both sizes can be worn on the shoulder, while the Medium is also perfect as a hand purse. Both of them are pretty spacious: the Medium Bag is wider, and the Large one is taller.
Questions and Answers
If you can’t find the answer to your question here, please contact us using this form. We’re happy to help!
Both sizes can be worn on your shoulder, while the Medium is also perfect as a hand purse. Both Bags are quite spacious: the Medium is wider from front to back, while the Large is taller.
No. The Medium and Large Bags have noticeably different sizes and shapes, so each DRESSing is specifically designed to match the exact dimensions and shape of its corresponding Bag for a perfect fit. That’s why DRESSings are made separately for each Bag size.
No. Julie Doo DRESSings are designed exclusively for Julie Doo Bags. M-size DRESSings are made for M-size Bags, while L-size DRESSings are made for L-size Bags.
Yes. The Bag is designed to maintain its shape even when empty, so it keeps its distinctive silhouette whether you’re carrying it or not.
Both sizes can be worn on your shoulder, while the Medium is also perfect as a hand purse. Both Bags are quite spacious: the Medium is wider from front to back, while the Large is taller.
No. The Medium and Large Bags have noticeably different sizes and shapes, so each DRESSing is specifically designed to match the exact dimensions and shape of its corresponding Bag for a perfect fit. That’s why DRESSings are made separately for each Bag size.
No. Julie Doo DRESSings are designed exclusively for Julie Doo Bags. M-size DRESSings are made for M-size Bags, while L-size DRESSings are made for L-size Bags.
Yes. The Bag is designed to maintain its shape even when empty, so it keeps its distinctive silhouette whether you’re carrying it or not.
Dressing Types
There are two types of DRESSings for the Color-Changing Bag: Top and Full. DRESSing is what makes your Bag change its color. Top DRESSing is a single piece, Full DRESSing includes two pieces — a Top and a Bottom. Full DRESSings give you even more opportunities to create unique looks by mixing and matching different Tops and Bottoms.
Questions and Answers
If you can’t find the answer to your question here, please contact us using this form. We’re happy to help!
Less than half a minute! It takes just a few seconds to attach a DRESSing and even less time to remove it.
Yes, with a Full DRESSing, which includes two pieces—a Top and a Bottom. If you purchase a Full DRESSing Set, you can mix and match any Bottom with any Top to create your own color combinations. With the largest set of 9 Full DRESSings, you can create almost 100 different color combinations—it's like having almost 100 different Bags for every occasion.
If you choose a Top DRESSing Set, you can change the Bag’s color one color at a time.
If you choose a Top DRESSing Set, you can change the Bag’s color one color at a time.
Yes, if you choose a Full DRESSing, which includes two pieces—a Top and a Bottom. You can combine both pieces to create a two-color look. A Top DRESSing, on the other hand, consists of a single piece and lets you create a one-color look at a time.
Yes! When shopping, simply choose the “No Bag” option to purchase DRESSings separately.
Yes. Our current color palette includes 4 shades in each of 9 color groups. We know that’s not enough to fully unleash your creativity, so we’re constantly adding new colors, textures, and patterns. And if you have a specific color in mind, you can create your own custom DRESSing! Simply add the CUSTOM COLOR option to your cart at the final step of your purchase and tell us what you have in mind.
Less than half a minute! It takes just a few seconds to attach a DRESSing and even less time to remove it.
Yes, with a Full DRESSing, which includes two pieces—a Top and a Bottom. If you purchase a Full DRESSing Set, you can mix and match any Bottom with any Top to create your own color combinations. With the largest set of 9 Full DRESSings, you can create almost 100 different color combinations—it's like having almost 100 different Bags for every occasion.
If you choose a Top DRESSing Set, you can change the Bag’s color one color at a time.
If you choose a Top DRESSing Set, you can change the Bag’s color one color at a time.
Yes, if you choose a Full DRESSing, which includes two pieces—a Top and a Bottom. You can combine both pieces to create a two-color look. A Top DRESSing, on the other hand, consists of a single piece and lets you create a one-color look at a time.
Yes! When shopping, simply choose the “No Bag” option to purchase DRESSings separately.
Yes. Our current color palette includes 4 shades in each of 9 color groups. We know that’s not enough to fully unleash your creativity, so we’re constantly adding new colors, textures, and patterns. And if you have a specific color in mind, you can create your own custom DRESSing! Simply add the CUSTOM COLOR option to your cart at the final step of your purchase and tell us what you have in mind.
How TO ORDER
Design your custom Color-Changing Bag in four simple steps. Your order includes not only your Bag, but also the Paper Girl for endless future style updates.
How TO ORDER
Design your custom Color-Changing Bag in four simple steps. Your order includes not only your Bag, but also the Paper Girl for endless future style updates.
Grab your Bag and start Changing its Color
Start building your own Color-Changing Bag with the 4-step configurator
Grab your Bag and start Changing its Color
Start building your own Color-Changing Bag with the 4-step configurator